Frequently Asked Questions

The Funeral Director Register is the UK's leading online resource for consumers seeking reputable, qualified, and approved funeral directors in their local areas. Set up in conjunction with the National Federation of Funeral Directors, one of the main aims of the Funeral Director Register is to help ensure that, having lost someone you love, you don't suffer the added pain that comes as a result of paying more than you actually need to for the funeral.

By using the same firm without shopping around first, you ignore the likelihood of there being various other funeral directors in your local area that offer the exact same standard of service (or better) at a fraction of the cost.

The National Federation of Funeral Directors (NFFD) is the UK's only funeral industry trade body dedicated to increasing funeral cost transparency and fair pricing.

By choosing an NFFD approved funeral director, you can be certain that your loved one will receive the perfect funeral at the most affordable price. All NFFD approved funeral directors subscribe to the NFFD's 'Fair Price Charter'.

The purpose of the Fair Price Charter is to provide consumers with evidence that their chosen funeral director's prices begin at levels confirmed by the National Federation of Funeral Directors to be fair and reasonable, and whose profit margins are proportionate to the services provided.

Simply go to the 'Claim Listing' tab. Once you have filled in your details and written content about your company, we will verify your claim within 24 hours and then update your company profile accordingly.

Users of the Funeral Directors Register have the expectation that the site will provide them with unbiased reviews and content regarding funeral directors services. Funeral Directors Register is committed to ensuring the integrity of the content it collects and provides to its community of users. Any attempts to mislead, influence or impersonate funeral service users is considered fraudulent and is subject to penalties. This may include but is not limited to:

- Attempts by a funeral director to boost the reputation of their business by:

  • Writing a review for their own business.
  • Utilising any optimisation company, marketing organisation, or third party to submit reviews.
  • Impersonating a competitor or service user.
  • Offering incentives in exchange for reviews, including discounts, upgrades or any special treatment.
  • Asking friends or relatives to write positive reviews.
  • Submitting reviews on behalf of service users.
  • Selectively soliciting reviews (by e-mail, surveys or any other means) only from customers who have had a positive experience.
  • Pressuring customers to remove a negative review.
  • Asking customers to remove their reviews in return for a discount or incentive.
  • Prohibiting or discouraging guests from posting negative or critical reviews of their experience.

- Attempts to damage competitors by submitting a negative review:

  • Funeral directors should NOT write reviews of direct competitors, even if they are relaying a genuine experience.

The Funeral Director Register is a public information service. As such, all reviews - good and bad - can, in theory, be made public. However, all reviews come to us for moderation before being posted. It is then at the Funeral Director Register's discretion whether or not the review is made public.